

Brief
Choose a company that has a product line of smart home devices and design a new product for them grounded by user research and brand language.
Chosen company

Concept
A comprehensive home security system that can scan for potential threats using visual and infrared footage.
Vivint is a company that provides smart home security and automation services. They offer a range of products and services designed to make homes safer, more energy-efficient, and convenient. Vivint's offerings include home security systems, smart locks, security cameras, doorbell cameras, smart thermostats, and home automation devices.

Statistics
about home invasions in the US
There are around 1.65 million home invasions in the US every year.
65%
of home invaders are already well-acquainted with the people they rob.
Bureau of Justice Statistics
85%
of home invasions are not conducted by
professional burglars.
Alarms.org
3
Burglars are 3 times more likely to target properties that don’t use some form of security system.
Alarms.org
62%
of burglaries happen during daylight hours.
DCSI Security
User interview
key takeaways
User interviews were conducted among people who are currently using a home security system as well as people looking into installing a new security system. This was a crucial step in understanding the user needs and pain points with regards to smart home security.




Current use cases :
Pet monitoring
Package theft prevention
Intrusion deterrent
Home monitoring
Even though Smart home security is a fairly tech enthusiast domain, 60% of users ranged from beginner to intermediate
Problem
Having a security camera can help you see and record who has come to your house, but how can you distinguish between regular stranger and a person who could be a potential threat?
90% of participants did not have privacy concerns and valued their safety over privacy